Driving Performance at Scale — Social & Paid Media Production for Lexus

Overview

Over the past several years, Dutch has led the social and paid media production for one of the largest automotive brands in the world, supporting hundreds of campaigns that span the full vehicle lineup — from high-performance sports cars to family-first SUVs. Our role? To create an adaptable system of content that balances brand consistency with local relevance, delivering high-impact creative at scale.

Each campaign is a blend of storytelling and strategy, with assets tailored to reflect local market dynamics, dealership offers, and user behaviors. Whether it’s a sleek performance reel for a new coupe or a custom CTA driving foot traffic to a suburban SUV event, our work is dynamically enabled — tapping into real-time data signals to ensure that what’s shown, said, and offered speaks directly to the audience seeing it.

The system we’ve developed is both modular and deeply human. At any given moment, a single campaign may produce hundreds of iterations — across platforms, formats, and funnel stages — but the message remains clear, engaging, and brand-forward. This precision-at-scale model has not only improved relevance, but unlocked measurable gains in user interaction and customer acquisition across the board.

Results

• 5.3% average interaction rate across paid media units — well above category benchmarks.
• Thousands of CRM entries funneled directly to both corporate and regional marketing teams.
• Localized dynamic CTAs and offers have led to double-digit lifts in dealership engagement in key markets.

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