Recharging a Legacy — The Digital Relaunch of Power Rangers

Overview

After decades of morphin’ time, Power Rangers faced a new kind of villain: digital fragmentation, brand fatigue, and a generation of fans that had moved on. When the call came to help relaunch the franchise online, Dutch stepped in with a mission — not to reinvent Power Rangers, but to reintroduce it with clarity, energy, and purpose.

Our team led a full-spectrum engagement across organic social, digital strategy, and web development. Social efforts focused on reigniting fan nostalgia while creating space for a new audience — blending throwback content with fresh, stylized creative that reflected current cultural tastes. The new strategy emphasized fan inclusion, creator-driven content, and a consistent brand voice that walked the line between heroic and human.

On the web side, we rebuilt the digital hub from the ground up — making it faster, more dynamic, and centered around content, characters, and community. From character bios to episode deep-dives, everything was designed to invite users back into the Power Rangers universe with excitement and ease. We also created flexible modules for promotions, licensing partnerships, and product integration, turning the site into a true business and fandom engine.

Results

• Increased organic engagement across core social channels in under six months.
• Significant CRM growth through refreshed digital tools, contests, and newsletter campaigns.
• A fully reimagined web platform that helped unify the brand across teams, regions, and audiences.